About Us

ABOUT THE BRAND

DESIGNED FOR THE WOMAN WHO, NO MATTER WHERE SHE IS IN THE WORLD, PASSIONATELY WEARS INDIA ON HER SLEEVE.

Trayah, founded in 2007, celebrates the distinctive style of the modern Indian woman with India-inspired playful prints that reflect the colourful chaos of our heartland.

OUR BRAND PHILOSOPHY

TRAYAH IS AN INCLUSIVE MEDIUM FOR THE CULTURALLY FORWARD, INDIA-COOL WOMAN THAT FLAUNTS HER HERITAGE WITH PRIDE.

About Anita

"For over 30 years, Anita Dongre has played a pivotal role in India's fashion scene. She established her first brand in 1999 to bring contemporary fashion to Indian women. Today, her business employs 1400 people, over 1,000 stores across 4 countries, and online retail in 250 countries. As the Chairwoman and Chief Creative Officer, she leads several brands, including Anita Dongre Couture, Grassroot, AND, and Trayah. Committed to "Fashion For Good," the brand prioritises social and environmental sustainability."

— ANITA DONGRE

OCHRE AND BLACK PRIVATE LIMITED

Ochre & Black Private Limited has carved its niche in the fashion world with iconic brands like AND and Trayah. While AND embodies the elegance of contemporary Western wear, Trayah infuses your wardrobe with the lively spirit of India. Each brand under Ochre & Black Private Limited boasts its own unique identity, making a distinct statement in fashion.

123+

Points Of Sale in India

25

Exclusive Brand Stores

98+

Large Format Stores

OUR HEADQUARTERS

AN ECO-FRIENDLY & ERGONOMICALLY-DESIGNED WORKSPACE IN WHICH LIFE AND BUSINESS ARE BUILT AROUND CONSERVATION.

Reduced energy requirements, consumption and carbon footprint by harnessing natural sunlight and ventilation.

90% of our Exclusive Brand Outlets are now equipped with 'energy-saving' LED lamps

67% of wastewater generated is recycled which is deployed for toilet flushing and lawn irrigation

Wet and dry waste is segregated for Composting

We maintain an organic terrace garden and use reclaimed weed as and when feasible

100% of our Electronic Waste (E-Waste) is recycled & disposed of in an environment-friendly manner

OUR INITIATIVES

Manufacturing

We meticulously select our manufacturing partners, giving preference to those who use zero-discharge washing units, practice rainwater harvesting, and implement LED lighting to reduce carbon emissions in their facilities.

Lenzing- Ecovero

We carefully select our fabric partners to ensure they use biodegradable materials from renewable sources. LENZING™ ECOVERO™ fibers, for instance, use at least 50% less water and produce at least 50% less CO2 than standard viscose fibers. Made from sustainably sourced wood, LENZING™ ECOVERO™ fibers are crafted from natural, renewable resources that come from responsibly managed forests.

Packaging

House of Anita Dongre is the first major Indian fashion house to launch a comprehensive plastic waste management program, partnering with Lucro Plastecycle to recycle locally-sourced plastic into sustainable packaging.

Respun

We have partnered with Respun, a company that recycles our fabric waste into fibers and yarns to create new products. Respun specializes in recycling end-of-use garments and textiles, preventing them from ending up in landfills. They transform these materials into items such as fibers, yarns, rugs, mats, felts, packing blankets, insulation, and thermal packaging.

Canopy

We are partnered with NGO Canopy to protect forests in our packaging and fabric choices and are part of both the CanopyStyle and Pack4Good initiatives.

OUR COMMUNITY TAILORING UNITS

As part of our ongoing efforts to economically empower women in the heartlands of India, we strive to bring work back to the villages, enabling them to work in the comfort of their own communities through our rural tailoring units.